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OUTCOMES, NOT ACTIVITY

Why I built NAMA

I'm Axel Boya-Tokpa, founder of NAMA. I have spent my career inside agencies, leading digital marketing, paid media, and analytics for enterprise brands. I have built and executed marketing strategies for companies including Adobe, Realtor.com, and Twilio, and seen what separates marketing that works from marketing that only looks busy.

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The pattern is consistent. Most businesses are not short on activity. They are short on clear direction: someone who can read the data, name the real problem, and say what to do next. NAMA exists to provide that for growth-focused businesses in the United States and West Africa.

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What you can expect:

  • Direction grounded in research, in plain language

  • Fewer bottlenecks between a decision and its result

  • Honest advice, including when the answer is to spend less

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Our Services

1

Marketing strategy and planning

Clear direction before any budget is spent. We build channel strategy, audience targeting, and campaign architecture around your specific business goals. The result is a focused plan your team can execute and your leadership can stand behind.

2

AI Integration and marketing automation

Practical AI applied to real marketing workflows. We identify where automation creates leverage in your operation and map the systems that reduce manual work and remove bottlenecks.

3

Analytics and Performance Intelligence

Numbers without context are just noise. We translate your marketing data into decisions, monitored continuously so you always know what changed, what caused it, and what to do next.

Start the conversation

Tell us what is not working and what you want to achieve. We will reply with a clear next step.

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