Marketing Built Around Outcomes, Not Activity.

NAMA gives growth-focused businesses in the United States and West Africa clear marketing direction, grounded in research and data, so effort goes where it produces measurable results.

Start the conversation

Strategy, systems, and analytics. Built to perform.

We work across the three disciplines that determine whether marketing actually works. Strategy that connects your business goals to the right audiences and channels. AI-powered systems that reduce manual effort and remove bottlenecks at every stage of the funnel. And performance analytics that turn data into clear decisions, monitored continuously so nothing slips through the cracks. Three capabilities, fully integrated, with one senior consultant accountable for the direction.

Our Approach

People first

We build strategies rooted in consumer behavior and audience insight. Understanding who you are talking to, what they care about, and how they make decisions is the foundation of every plan we put in place.

Connect

Thoughtful strategy

Every engagement starts with understanding your business deeply. From there, we build a focused, actionable plan designed for sustainable growth and long-term relevance in your market.

Optimize

Data backed solutions

Performance is monitored continuously. We identify what is driving results, flag what is not, and make decisions grounded in evidence. You always know what changed and what to do next.

Succeed

NAMA is led by Axel Boya-Tokpa, a marketing strategist whose work spans some of the world's most recognized brands and organizations.